The Sec­ond US Direc­tors’ Media Train­ing was Held at Pur­due University.

Writ­ten by Atsushi Fukada Pub­lished on . Posted in News & Press

On Novem­ber 10, CIP held the CI Director’s media train­ing at Pur­due. Invited speak­ers include the award win­ning jour­nal­ist and anchor Scott Swan, WTHR-​13 Indi­anapo­lis who spoke to the audi­ence about his dream trip to China in 2008 cov­er­ing the Bei­jing Olympics. He talked about his China expe­ri­ences, includ­ing the site selec­tion, pho­tog­ra­phy and inter­views with the local Chi­nese. WTHR also inter­viewed Dr. Wei Hong, CIP direc­tor in Hangzhou and her stu­dent from Pur­due. Pro­fes­sor Howard Sypher dis­cussed ways to use social media on pro­mot­ing CIs, and Pro­fes­sor Stacey Con­naughton pre­sented ways to cul­ti­vat­ing teams in mul­ti­cul­tural set­tings. In the after­noon, as a high­light of this train­ing, the Direc­tors par­tic­i­pated in mock media inter­views as a prac­tice and learned ways and strate­gies in work­ing with the media. This train­ing was highly suc­cess­ful and the atten­dees unan­i­mously agreed that such a train­ing was much needed in order for CI direc­tors to be pro­fi­cient in media relations.

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